A groundbreaking presentation by the world’s foremost business thinker, illustrating and explaining 24 key concepts  on how to create value in your organisation. Dr. Edward de Bono is internationally regarded as a seminal authority on creative thinking and innovation.  As the ‘inventor’ of the term lateral thinking, his teachings have unleashed the creative potential of individuals and organisations around the world. In this pioneering video, watch as Dr. de Bono takes you through 24 fundamental concepts and imparts practical knowledge and insights to change the way you think.  By simplifying the complex, this thought-provoking DVD delivers valuable knowledge for both individual and organisation.

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